Money Goals & Identity

Today I would love to talk about money goals and how they have this crazy power to stretch you into an entirely new identity…


You can’t say you want to be a 6-figure coach and begin to come into alignment with that goal by training your brain for financial success.

However, what you can't say is I want £500k year from my coaching or consulting business, and continue to be in the alignment of undercharging.

You have to claim your money goal, then you do 'the work' to come into that financial frequency, over and over.

You’re aligning to the success you want, and to do this you have to be decisive, to be brave, to be faithful to your desire, to find a way through, to be visible and to take inspired action.

You have to 'time travel' to your future self and visualise how you will be acting, who you will be working with, where you will be living, what you do in your free time, an on. Once you have visualised it you then have to act decisively, and learn as you go by taking imperfect, but inspired action and get out of your comfort zone every day.

Things are going to happen – new clients say 'yes' then back out, groups fill with 3 people instead of 12, some months are low, some are high, some sales conversations don’t convert.


If you do have any experiences that don't align with your goal then just remember you are not alone and it happens to us all from time to time, these are each just ‘drop of water in the ocean’ experiences

They don’t mean you’re not on track to create and achieve your money goal.

And you don’t have to use those experiences to create feelings  and stories of not being 'enough'.

  • You can have a low month and still reach your goal

  • You can have a small group and still reach your goal

  • You can have less viewers and still reach your goal


I invite you to stop the questioning every day, and to stop looking for what’s wrong or not working because it’s taking up your precious time and energy and bringing your conscious and your subconscious further and further out of alignment that will be taking you far away from your financial goal.


Instead, switch your thoughts in that moment to saying:

  • I AM capable now

  • This IS possible for me

  • I AM fully capable of £20k months, or a £10k client

  • I CAN allow it to be easy, AND happen quickly now


You use your money goal as a powerful catalyst to release old, limiting beliefs that are no longer serving the empowered and inspired female entrepreneur you want to be, so begin to create new beliefs that empower you from the inside out.

You’re coming into alignment with what you want to be have and do.

You’re staying true to what you want.

You’re taking action towards what you want and giving yourself the gift of learning in the process.


What are your thoughts on this topic?
I love to hear.


Sarah x

P.S. When unhelpful thoughts, negative emotions or limiting beliefs come up you, can always go to The Empowered Entrepreneur work that will allow you to transform your thoughts and beliefs and harness your emotions, so you have the power to focus on what you desire.

Join the 5 week course with 6 months of hot-seat coaching, today >> The Empowered Entrepreneur 

Sarah Asquith-Vallance